Frozen Bakery Market Explodes: From 100M To 1B – EVIRTH Proves The Industry’s Potential in Just 5 Years

Recently, EVIRTH, a leading frozen bakery company in China, announced the completion of its multi-billion RMB Series B funding round—just four months after securing a ¥105M strategic investment from Mondelēz International (parent company of Oreo and Cadbury). Founded only six years ago, EVIRTH has skyrocketed its sales from ¥100M in 2018 to over ¥1B in its latest fiscal year, cementing its status as a dual favorite of both investors and the market with hit products like Swiss rolls and mille-crepe cakes.

Why Is Frozen Bakery Attracting Massive Capital Investments?

1️⃣ Efficiency Revolution: Frozen bakery technology eliminates the high-cost limitations of traditional "freshly made, freshly sold" models. With large-scale production and -18°C frozen storage, the “centralized factory + final-stage heating” approach significantly reduces waste (traditional bakery loss rates are around 20%-30%).

2️⃣ Versatile Distribution Channels: EVIRTH has established deep partnerships with leading brands like Sam’s Club, Hema Fresh, and Nayuki Tea. Frozen bakery products seamlessly integrate into supermarkets, cafés, convenience stores, and more, meeting consumer demands for both freshness and convenience.

3️⃣ A Billion-Dollar Market Opportunity: China's frozen bakery penetration rate is under 5%, while in Western markets, it exceeds 60%. With increasing foodservice industrialization and home-baking trends, the compound annual growth rate (CAGR) is projected to exceed 20%, with the market expected to surpass ¥60B by 2025.

What Did EVIRTH Do Right?

✅ Fully Automated Supply Chain: Smart factories in Shenzhen, Shanghai, and Dongguan ensure complete end-to-end standardization, optimizing both production capacity and quality control.

✅ Winning with Blockbuster Products: Focusing on high-frequency consumer favorites like Swiss rolls and mousse cakes, EVIRTH tailors its products for afternoon tea, holiday gifts, and grab-and-go retail, precisely targeting young consumers’ preferences for visual appeal and taste.

✅ B2B Ecosystem Expansion: By integrating deeply with premium retailers like Sam’s Club and Hema, and leveraging Mondelēz's global supply chain resources, EVIRTH is accelerating its international expansion.

Industry Outlook: Will Frozen Bakery Become the New Norm?

✔️ Cost-Saving for Foodservice: Chain brands require standardized solutions—frozen bakery can cut labor costs by over 50%.

✔️ Growth in Home Consumption: The rise of air fryers and home ovens enables "5-minute baked breakfasts," making ready-to-bake products a key growth driver.

✔️ Health-Driven Innovation: Low-sugar, plant-based, and functional ingredients will drive the next-generation of frozen bakery.

Business Takeaways:

Frozen bakery is more than just a "lazy economy" trend—it’s the inevitable industrialization of the baking industry. EVIRTH’s rise highlights the winning formula of supply chain expertise + strategic distribution partnerships. For F&B brands, retailers, and investors, those who seize opportunities in cold-chain logistics, product innovation, and market penetration will emerge as leaders in this fast-growing sector.

Discussion:

Would you prefer freshly made bakery items or frozen-thawed alternatives? What frozen bakery products do you see booming next? Share your thoughts in the comments!

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